Sam Cui

elehear.com ↗

Led the overseas marketing team across social media, KOL, PR, and user operations; coordinated product, R&D, and external agency resources; built the brand’s overseas full-channel marketing system and managed integrated new product launch campaigns from strategy to execution.

• 01
  New Product Launch IMC

  GTM SystemIntegrated MarketingTVC PlanningFull-channel Coordination

  Built the brand GTM product messaging system and product roadmap, integrating competitor research and user-driven selling points. Led the execution of new product launch IMC plans, coordinated PR, social media, KOL, and user operation timelines, and managed TVC content planning and production end to end.

  

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  Freedom, In Every Moment

  ELEHEAR · Official YouTube Channel

  
• 02
  Full-channel Social Media Growth

  6-platform OperationsContent SOPSocial Growth

  Established social content SOPs and managed Facebook, Instagram, YouTube, LinkedIn, and Reddit channel operations, publishing 130+ pieces of content annually.

  Total Impressions 42M

  Engagement Growth 900%

  Video Views +70,000%

  Facebook Instagram YouTube LinkedIn
• 03
  KOL & Affiliate Marketing Scale-up

  Affiliate MarketingKOL TieringImpact PlatformPerformance Marketing

  Led the affiliate platform transition from Awin to Impact, optimized commission structures, and built a tiered KOL collaboration model with monthly performance tracking.

  Cumulative GMV $1.47M

  Average ROI 4.3

  Monthly Growth 231%

  

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• 04
  PR Communication & Brand Authority Building

  CES 2026PR Media MatrixBrand PR

  Built the brand’s overseas PR media matrix and secured coverage from Wired, Forbes, CNET, USA Today, Consumer Reports, The Daily Beast, Digital Trends, and other mainstream media. Led CES 2026 PR execution.

  Media Reach 77M+ MUV

  Wired · Forbes · CNET and 8+ outlets

  
• 05
  User Operations & Community Feedback System

  Community GrowthPrivate Community / Brand Ambassador ProgramNew Product User Testing

  Built the brand community management and user feedback system from 0 to 1 across the DTC site, Amazon, Facebook Groups, and Reddit. Developed user segmentation profiles to support new product pricing decisions and brand ambassador program rollout.

  ELEHEAR AI Hearing Aids Hub

  Private Facebook Group · Core user operation hub

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• 06
  Cross-functional Product Enablement

  Product Marketing0-to-1 Feature LaunchEnd-to-end Loop

  Identified retention gaps through community insights and drove the launch of an in-app points and check-in feature. Contributed to software feature definition and pricing strategy, and led tutorial video content planning and production to close the loop from market insight to product decision and content execution.

  
• 07
  New Market Entry & Compliance Coordination

  UK Market EntryCompliance LocalizationGTM Strategy

  Managed the end-to-end compliance process for UK market entry, covering full product-line content and backend file localization. Worked with legal counsel on risk assessment and content review, then adjusted launch strategy accordingly.

We Are Social · wearesocial.com ↗

Operated overseas social media matrices for global consumer electronics brands including realme, iQOO, and DreamSmart; handled sentiment monitoring, content calendar optimization, and fan engagement strategies; coordinated vendors and KOL resources to execute large-scale campaigns.

• 01
  realme Brand Spokesperson Social Account Launch

  Account LaunchPersonal IP OperationsFB · TikTok · X

  Managed the early-stage launch and operation of realme CMO Chase Xu’s Facebook, X, and TikTok accounts, supporting the brand in building a more humanized global influence.

  Facebook Followers +150K

  TikTok Followers +380K

  Single-post Reach 500K+

  realme Global @realme_global @chasexu_

  
• 02
  realTALK Series & GT6 Launch Campaign

  IP SeriesSocial CampaignFB · X Paid Media

  Participated in content planning and executed the realTALK spokesperson personal IP video series and the three-phase GT6 launch campaign (GTisBACK), covering content output, X/Facebook paid media follow-up, and full performance tracking.

  

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  realTALK · Chase Xu EP01

  Facebook Video

  

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  realTALK · Campaign Post

  Facebook Post

  Total Views 10M

  Facebook Single-post Reach 6.81M

  X Single-post Impressions 336K
• 03
  realme Brand Campaign Execution

  New Product LaunchFan FestUGC CampaignMulti-platform Communication

  Supported the execution of multiple realme social campaigns, including 828 Fan Fest celebrating the 15M global fan milestone with engagement 3x above benchmark, the realme 12 5G Portrait Master launch, the Note 60 Tough as Steel durability campaign with viral lobster and road-test concepts, and GT6 / 13 Pro series campaigns.

  828 Fan Fest Engagement 3x Benchmark

  15M Global Fan Milestone

  4 Major Campaign Series

  
• 04
  DreamSmart & Meizu Global Multi-region Social Operations

  Global Brand ExpansionMulti-region Matrix7+ Accounts

  Supported DreamSmart AI ecosystem launch social content while operating Meizu global, Southeast Asia, Latin America, and Middle East social accounts, covering smart wearables, smartphones, vehicles, and full product-line materials.

  Meizu MY Monthly Followers +163K

  Growth Rate +95.9%

  7+ Regional Accounts Operated in Parallel

  DreamSmart Meizu @meizu.global

  
• 05
  Rejo HBN Germany Trade Show Social Campaign

  Trade Show CommunicationHBN ProductSocial Matrix

  Handled social communication campaigns for the brand’s HBN (Heat Not Burn) product at a German trade show, including daily content planning and execution across the social matrix.

  @rejo_global
• 06
  Canva China AI Feature Xiaohongshu Content

  AI Feature CommunicationXiaohongshu ContentKOC Communication

  Supported Canva China AI feature content production for Xiaohongshu, handling brand-KOC communication, feedback consolidation, and pre-publication content optimization.

Participated in showroom design processes for major brands including SANY Heavy Equipment and BYD. Independently coordinated communication between overseas design teams and brand stakeholders, while managing design costs, client-side expenses, and project staffing coordination.